![]() Mateschitz knew that if Red Bull was to be measured against expectations and criteria for soft drinks, the product stood no chance compared with the big players. The odds were against them as newcomers to a vertical already teeming with competition. The competition was cutthroat, and the market was already saturated. In the 80s, there was no “energy drink” category in the market-and competing with soft drinks and sodas was like jumping into a sea full of hungry sharks. 2019: Sales soared to a record 7.5 billion cans worldwide.2018: Launched a new line of organic sodas.2016: Exclusive broadcaster for six major music festivals.2015: Earned 43% of market share for energy drinks.2006: Founded NASCAR Red Bull racing team.1999: Created the first international kiteboarding competition.1994: Signed first two international athlete partners.We’ll get into more specifics on their journey, but this timeline serves as an overview of the progress they’ve made since the late 1980s. ![]() ![]() Red Bull’s brand milestones over the years show how the company has grown and evolved over the years.
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